Tree-house inspired

These are images from the new campaign by Dedon, an outdoor furniture brand.
Ive seen the adverts in international interior magazines lately, and i love them!
They are by the American photographer, Bruce Weber, who is also notorious for the Calvin Klein adverts in the 90's. I love the whimsical feeling of the images. They are supposed to talk of the feelings we have for "home"and question  "what is home?"....  The tree-house fairytale-"ness" inspire images in my mind of evening "hide-and-seek" games and dressing-up and believing in fairies that reside in the holes at the feet of Oak trees. Have look at the campaign here and here!